Yes – We are a private, secure facility so our doors remain locked 24/7 to ensure the safety and privacy of our members. For your initial visit, you will need to book your tour so I can give you a tour of our facility and show you everything Premier Fitness & Wellness has to offer. Once you become a member, your personal access key will allow you unlimited 24/7 access. 

We are a 24/7 private access facility, so you can work out, use the sauna or the tanning booth whenever it fits your schedule – day or night. Having served this community since 1999, we understand that life doesn’t always happen between the hours of 9-5.

Absolutely. We specialize in helping you get started – we would never hand you a key and leave you to figure it out alone. Every new member who wants a head start gets a full hour of one-on-one time to help you get started. During that session, we’ll create a plan for you, show you how to use the equipment, and make sure you feel both comfortable, confident and empowered when you walk through our doors. Ready to go? Book your tour here.

Then you’ve come to exactly the right place! Sometimes life gets in the way and before we know it, a decade (or two) has gone by… but it’s not too late! There is no expiration date to getting healthier! You just say the word and we’ll get you started on your first day with a strategy session! We’ll create a roadmap just for you so you don’t have to guess about anything! Book your tour here.

Your membership grants you 24/7 access to our 10,000 sq ft private fitness facility, PLUS unlimited use of our sauna and unlimited use of tanning booths. We focus on providing the “Premier” experience while gaining strength, mobility, and long-term health. Sign up here

Our Recovery Lounge is a one-of-a-kind wellness suite that you won’t find in any other gym in La Crosse because you recover is just as important as how you train. This dedicated space features cutting edge technology including,  

• Red Light Therapy
• PEMF Therapy
• Compression Therapy
• Massage Therapy
• Machine Assisted Stretch Lab 

*Note: This is an exclusive add-on service designed to help you feel rejuvenated and perform better in your daily life. These services are designed to reduce pain & inflammation, speed healing & recovery, support sleep, and enhance overall wellness. The Recovery Lounge can be added on to your membership at any time. Want to try before you buy – Book your tour here.

No appointment necessary! We’ve eliminated the “spa-style” scheduling headache. Once you add the Recovery Lounge  to  your membership, you’ll have 24/7 access to the suite. Come and go at your convenience.  

Absolutely! We want you to feel the difference for yourself. We invite you to come in for a personal tour and trial session. You can choose a specific modality that you are interested in or we offer a “Triple Threat” session where you can experience 10 minutes of PEMF, 10 minutes of Red Light and 10 minutes of full body massage & compression. It’s the perfect 30-minute “taster” to see why our members love this space. Book your tour here – I’ll get you set up!

To maintain our private, member-only environment, we do not offer general public passes. However, we know fitness is better with friends! Members may bring a guest for $10 cash (there is a locked cash box on the front counter). This allows your guest full use of our 10,000 sq ft gym floor. Please note that premium amenities – including sauna, tanning and the Recovery Lounge, are reserved exclusively for Premier members. 

Unlike other gyms, we offer a lower-traffic, 24/7 private gym environment, so you can work out at 2pm or 2am without waiting for equipment or feeling overwhelmed.

Absolutely! This is our specialty! We are designed to help everyone from 18-112 reach their fitness goals – but when it comes to the over 35 demographic, we focus on the pillars of longevity: Strength, recovery, mobility, and longevity! As we age, our fitness needs change. We focus less on “no pain-no gain” and more on a sustainable, guided approach. Between our private gym atmosphere and professional recovery tools found in our Recovery Lounge, we provide the perfect space for mature adults to build strength and stay active.

Not at all! We all gotta start somewhere, right? Premier Fitness & Wellness is built on progress, not perfection. Here, you’ll find people of all ages, sizes and fitness levels… no “fishbowl” feeling here. We’re all here for the same reason and that is to focus on our own goals. You’re not just a number here – we provide the personal support and guidance to help you feel not only comfortable, but empowered the moment you walk through our door. 

We offer flexible options to fit your lifestyle, so you can choose the commitment level that works best for you. We provide everything from month to month flexibility to 12-month commitments that offer our lowest monthly rates. If your looking for something short term without a recurring plan, we also offer paid in full memberships for a month or two at a time. I’ll walk you through everything during your tour so you can choose what works best.

Yes—we offer a membership freezes on for up to 3 months per year. To keep your spot active and your current rate, there is a small fee of $7 per month while your account is frozen. Any time frozen will be added to the end of your membership term to ensure you get your full time in the gym. 

You can either sign up here immediately – then schedule a time to pick up your key and take a quick look around. Or, if you prefer to see our space first, you can schedule a tour, meet Sally, take a walk around the gym and get all your questions answered before joining. Reach out and come take a look—no pressure, no commitment.

Yes – to keep our equipment clean and in good condition, along with a clean environment for everyone, we require you to bring a clean, dedicated pair of gym shoes to be worn once you are inside the facility. There is a dedicated spot at the front entrance to change from your street shoes into your gym shoes as we do not allow street shoes to be worn in the gym. We also provide locker rooms with lockers to store your gym bag/shoes/jackets, etc. while you are using the facility. Please bring your own padlock if necessary.